I went through 1,000 interviews and compiled 24 marketing-related use cases into a website, each with detailed workflows, refinements, and real examples.
Anthropic recently published research based on interviews with 1,000+ workers about how they're using AI in their jobs. I selectively pulled out some marketing use cases.
What I found valuable wasn't the "what" but the "how." When you read through the examples, you'll see how people in completely different roles have adapted the same tools to their specific constraints. We're all figuring this out in parallel. Might as well learn from each other.
I think the value of this research isn't discovering new use cases. It's seeing how other people's workflows might improve your own. Nobody fully trusts AI for some obvious reasons. But almost everyone uses it anyway. As a starting point, a thought partner, or just something to react to when the blank page feels paralyzing. On the other end of the spectrum, you will see that many have discovered deep personalized workflows.
Anthropic has made this large-scale dataset of interview transcripts publicly available on Hugging Face. You can find similar usage patterns across other areas as well.