India's stock market has an AI play
AI Industry & TrendsIndia Market Insights
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Instinct competes on judgement, not intelligence
Product & UX AnalysisAI Industry & Trends
How I ended up in a circular deal with the FT
AI Industry & Trends
Who has promised money to whom in AI?
AI Industry & Trends
Meta may have found its next Instagram
AI Industry & TrendsProduct & UX Analysis
The personal AI agent wars are on!
AI Industry & TrendsIndia Market Insights
Joining Lightspeed India
Marketing & Brand Strategy
Instant house help startups will lose money on purpose
Indian Startups & BusinessIndia Market Insights
Swiggy and Eternal are betting on opposite futures
Indian Startups & Business
Ather: A masterclass in brand laddering
Indian Startups & BusinessMarketing & Brand Strategy
Claude Code filed my ITR end-to-end
AI Tools & Workflows
Quick Commerce is now bigger than Modern Trade in Bengaluru
Indian Startups & BusinessIndia Market Insights
The verdict is in: Perplexity fumbled the Airtel boost
AI Industry & TrendsIndia Market Insights
AI is saving us time. But we're not getting to keep it.
AI Industry & Trends
Charts: The Many Urban Indias by Tata Sons and PRICE
India Market Insights
Zepto and Instamart have two opposite problems
Indian Startups & Business
I remade the Silicon Valley intro for Bengaluru▶
AI Tools & Workflows
A nice place to work is a business model
Indian Startups & Business
A shot of espresso and protein…
Indian Startups & BusinessIndia Market Insights
Podcast Summary: Aravind Srinivas x Harry Stebbings (20VC)
AI Industry & Trends
I gave this website an arcade mode
Product & UX AnalysisMarketing & Brand Strategy
Kunal Shah's KPIs at WhatsApp
Product & UX AnalysisIndia Market Insights
I put every WTF intro animation in one place
Product & UX AnalysisMarketing & Brand Strategy
Impeccable vs Taste: redesigning IRCTC three ways
AI Tools & WorkflowsProduct & UX Analysis
Elon Musk is worth more than every Indian billionaire combined
India Market Insights
I drew Zepto's entire 10-minute stack on one page
Indian Startups & BusinessProduct & UX Analysis
Indian internet has entered its loyalty era
Indian Startups & BusinessIndia Market Insights
Open-sourcing my Claude Code Command Center
AI Tools & Workflows
Instamart's wallet trick is a behavioural hack
Indian Startups & BusinessProduct & UX Analysis
Claude is ten products, not one
AI Tools & WorkflowsAI Industry & Trends
I run all my work from one folder using Claude Code
AI Tools & Workflows
Bajaj Finance is out-AI-ing the AI startups
AI Industry & TrendsIndian Startups & Business
I feel bad for today's 21-year-olds
AI Industry & Trends
Every quick commerce player now has to pick a lane
Indian Startups & BusinessIndia Market Insights
Swiggy's lit shareholder letter cover designs
Marketing & Brand StrategyIndian Startups & Business
Giving away my LinkedIn personal branding playbook
Marketing & Brand Strategy
My early thoughts on Claude Design
AI Tools & WorkflowsProduct & UX Analysis
Swiggy built a rival to Swiggy
Indian Startups & BusinessIndia Market Insights
Call me Chief Claude Officer
AI Tools & Workflows
The Human Judgment is the Whole Job
AI Industry & Trends
Releasing 'Claude Code for the Rest of Us' Playbook
AI Tools & Workflows
Platform fees are rewriting Indian marketplace economics
Indian Startups & BusinessIndia Market Insights
Reflections from my first Claude Code workshops
AI Tools & WorkflowsMarketing & Brand Strategy
Joining Pronto
Indian Startups & Business
Rapido is doing to food delivery what it did to mobility
Indian Startups & BusinessIndia Market Insights
MacBook Neo is Apple's India laptop
India Market Insights
The Anxiety of Keeping Up
AI Industry & Trends
Podcast Summary: Nikhil Kamath x Dario Amodei (Anthropic)
AI Industry & Trends
Takeaways from Bangalore's first Claude Code Meetup
AI Tools & WorkflowsAI Industry & Trends
Giving away my LinkedIn writing playbook
Marketing & Brand Strategy
Quick commerce comes full circle with slotted delivery
Indian Startups & BusinessProduct & UX Analysis
The New Employee
AI Industry & Trends
The Era of Vertical Long-Form Is Here
Marketing & Brand Strategy
This is how India actually wants to date
India Market Insights
Quick commerce in India just had a rebirth
Indian Startups & Business
The Indian Rishta Standards Calculator
India Market Insights
Indian omnichannel brands operate as two businesses sharing a logo
Marketing & Brand Strategy
I finally built the personal website I always wanted
AI Tools & WorkflowsMarketing & Brand Strategy
Run clubs are the natural evolution of the Decathlon trend
India Market InsightsMarketing & Brand Strategy
Moving on from Elevation Capital after ~3 years
Indian Startups & Business
Rapido accidentally created a premium tier within two-wheelers
Indian Startups & BusinessProduct & UX Analysis
Claude Code now controls my browser▶
AI Tools & Workflows
ChatGPT is attempting something that's never worked before
AI Industry & Trends
Quick commerce apps reach peak UX convergence
Indian Startups & BusinessProduct & UX Analysis
My Claude Code use cases
AI Tools & WorkflowsMarketing & Brand Strategy
24 marketing AI use cases from Anthropic interviews
AI Tools & WorkflowsMarketing & Brand Strategy
A special day as Meesho goes public
Indian Startups & BusinessIndia Market Insights
Elevation thesis: The Next Wave of Consumer AI x India
AI Industry & TrendsIndia Market Insights
Creating beautiful experiences with Claude skills▶
AI Tools & WorkflowsMarketing & Brand Strategy
Podcast summary: Nikhil Kamath x Elon Musk
AI Industry & Trends
Generate stunning slide decks with NotebookLM
AI Tools & Workflows
AR Rahman's music and shrinking attention spans
India Market Insights
Insights from Bernstein's deep dive on quick commerce
Indian Startups & BusinessIndia Market Insights
8 timeless principles for brand building
Marketing & Brand Strategy
Indians spend 50 days in a year on 4 apps
India Market Insights
Zerodha has become an unlikely media powerhouse
Indian Startups & BusinessMarketing & Brand Strategy
India's superapps sit between US and China
India Market InsightsProduct & UX Analysis
Uber and Rapido meet in the middle in India
Indian Startups & BusinessIndia Market Insights
Science behind Urban Company's unique rating scale
Product & UX Analysis
Can Zoho compete with themselves for Arattai's sake?
Indian Startups & BusinessProduct & UX Analysis
Jensen Huang's $5 trillion AI infrastructure equation
AI Industry & Trends
AI product marketing is happening on Reels
Marketing & Brand StrategyIndia Market Insights
Why ChatGPT's India billboards have no CTA
Marketing & Brand StrategyAI Industry & Trends
Taking Urban Company's Abhiraj Bhal back to where it all began▶
Indian Startups & Business
Urban Company IPO and institution building mindset
Indian Startups & Business
Why Infosys returns cash instead of betting on AI
Indian Startups & BusinessAI Industry & Trends
Where is consumer AI headed in India?
AI Industry & TrendsIndia Market Insights
Why Spotify beats YouTube Music in India
Product & UX AnalysisIndia Market Insights
Seven principles to become AI-native today
AI Tools & Workflows
Every foreign company follows this India pricing strategy
India Market Insights
Comet's immersive first retail store in Bengaluru
Indian Startups & BusinessMarketing & Brand Strategy
TCS layoffs are different this time
AI Industry & TrendsIndian Startups & Business
What went wrong with Zerodha?
Indian Startups & BusinessMarketing & Brand Strategy
I got early access to Perplexity's new Comet browser▶
AI Tools & WorkflowsProduct & UX Analysis
Airtel-Perplexity is done. Is a Jio-OpenAI deal likely?
AI Industry & TrendsIndian Startups & Business
Will Perplexity finally win over India with the Airtel deal?
AI Industry & TrendsIndia Market Insights
Meesho chose its customer, then chose its constraints
Indian Startups & Business
Elevation Capital thesis: The State of AI in 2025
AI Industry & Trends
The business model of content creation as we know it is dying
AI Industry & TrendsMarketing & Brand Strategy
Chrome with a brain: Dia feels like the browser we were waiting for
AI Tools & WorkflowsProduct & UX Analysis
Snabbit’s blitzscale is hard to ignore
Indian Startups & Business
A glimpse into BCCI's extraordinary growth and scale
Indian Startups & Business
Striking themes from Mary Meeker's AI trends reports
AI Industry & Trends
Elevation Capital thesis: AI x Financial Services
AI Industry & TrendsIndia Market Insights
Taking Zerodha's Kite MCP for a spin▶
AI Tools & WorkflowsIndian Startups & Business
Indian IT returns cash. US big tech returns breakthroughs.
Indian Startups & BusinessIndia Market Insights
Who is building the TBPN for India?
Indian Startups & BusinessMarketing & Brand Strategy
Y Combinator's new startup ideas for 2025
Indian Startups & BusinessAI Industry & Trends
Why ChatGPT won't kill Google search
AI Industry & Trends
Kunal Shah's post-AI predictions are coming true
AI Industry & Trends
India's looming mass unemployment crisis from AI
AI Industry & TrendsIndia Market Insights
Where should you spend your $20 on AI?
AI Tools & Workflows
Podcast highlights: Indian Premier League Cricket by Acquired
Indian Startups & Business
Demo of NotebookLM's interactive mindmaps feature
AI Tools & Workflows
Podcast summary: Nikhil Kamath x Aravind Srinivas
AI Industry & TrendsIndia Market Insights
Elevation's framework for making great pitch decks
Indian Startups & Business
It is SO over* for software engineers
AI Tools & Workflows
I made a website to help you 'Know Your Zeros'▶
India Market Insights
Common thread in IVAR's 'India in one tweet' slide
India Market Insights
Elevation Capital's Enterprise AI Thesis
AI Industry & Trends
Xiaohongshu is not your typical Chinese social media app
Marketing & Brand Strategy