Writing

77 posts·
|
March 10, 2026

Rapido is doing to food delivery what it did to mobility

Indian Startups & BusinessIndia Market Insights
March 6, 2026

MacBook Neo is Apple's India laptop

India Market Insights
March 6, 2026

The Anxiety of Keeping Up

AI Industry & Trends
February 24, 2026

Podcast Summary: Nikhil Kamath x Dario Amodei (Anthropic)

AI Industry & Trends
February 19, 2026

Takeaways from Bangalore's first Claude Code Meetup

AI Tools & WorkflowsAI Industry & Trends
February 17, 2026

Giving away my LinkedIn writing playbook

Marketing & Brand Strategy
February 13, 2026

Quick commerce comes full circle with slotted delivery

Indian Startups & BusinessProduct & UX Analysis
February 11, 2026

The New Employee

AI Industry & Trends
February 5, 2026

The Era of Vertical Long-Form Is Here

Marketing & Brand Strategy
February 2, 2026

This is how India actually wants to date

India Market Insights
January 30, 2026

Quick commerce in India just had a rebirth

Indian Startups & Business
January 27, 2026

The Indian Rishta Standards Calculator

India Market Insights
January 23, 2026

Indian omnichannel brands operate as two businesses sharing a logo

Marketing & Brand Strategy
January 20, 2026

I finally built the personal website I always wanted

AI Tools & WorkflowsMarketing & Brand Strategy
January 12, 2026

Run clubs are the natural evolution of the Decathlon trend

India Market InsightsMarketing & Brand Strategy
January 5, 2026

Moving on from Elevation Capital after ~3 years

Indian Startups & Business
December 30, 2025

Rapido accidentally created a premium tier within two-wheelers

Indian Startups & BusinessProduct & UX Analysis
December 29, 2025

Claude Code now controls my browser

AI Tools & Workflows
December 24, 2025

ChatGPT is attempting something that's never worked before

AI Industry & Trends
December 19, 2025

Quick commerce apps reach peak UX convergence

Indian Startups & BusinessProduct & UX Analysis
December 18, 2025

My Claude Code use cases

AI Tools & WorkflowsMarketing & Brand Strategy
December 15, 2025

24 marketing AI use cases from Anthropic interviews

AI Tools & WorkflowsMarketing & Brand Strategy
December 10, 2025

A special day as Meesho goes public

Indian Startups & BusinessIndia Market Insights
December 4, 2025

Elevation thesis: The Next Wave of Consumer AI x India

AI Industry & TrendsIndia Market Insights
December 2, 2025

Creating beautiful experiences with Claude skills

AI Tools & WorkflowsMarketing & Brand Strategy
November 30, 2025

Podcast summary: Nikhil Kamath x Elon Musk

AI Industry & Trends
November 27, 2025

Generate stunning slide decks with NotebookLM

AI Tools & Workflows
November 25, 2025

AR Rahman's music and shrinking attention spans

India Market Insights
November 19, 2025

Insights from Bernstein's deep dive on quick commerce

Indian Startups & BusinessIndia Market Insights
November 17, 2025

8 timeless principles for brand building

Marketing & Brand Strategy
November 13, 2025

Indians spend 50 days in a year on 4 apps

India Market Insights
November 4, 2025

Zerodha has become an unlikely media powerhouse

Indian Startups & BusinessMarketing & Brand Strategy
October 29, 2025

India's superapps sit between US and China

India Market InsightsProduct & UX Analysis
October 8, 2025

Uber and Rapido meet in the middle in India

Indian Startups & BusinessIndia Market Insights
October 6, 2025

Science behind Urban Company's unique rating scale

Product & UX Analysis
September 30, 2025

Can Zoho compete with themselves for Arattai's sake?

Indian Startups & BusinessProduct & UX Analysis
September 29, 2025

Jensen Huang's $5 trillion AI infrastructure equation

AI Industry & Trends
September 24, 2025

AI product marketing is happening on Reels

Marketing & Brand StrategyIndia Market Insights
September 22, 2025

Why ChatGPT's India billboards have no CTA

Marketing & Brand StrategyAI Industry & Trends
September 17, 2025

Taking Urban Company's Abhiraj Bhal back to where it all began

Indian Startups & Business
September 17, 2025

Urban Company IPO and institution building mindset

Indian Startups & Business
September 15, 2025

Why Infosys returns cash instead of betting on AI

Indian Startups & BusinessAI Industry & Trends
September 11, 2025

Where is consumer AI headed in India?

AI Industry & TrendsIndia Market Insights
September 5, 2025

Why Spotify beats YouTube Music in India

Product & UX AnalysisIndia Market Insights
August 22, 2025

Seven principles to become AI-native today

AI Tools & Workflows
August 21, 2025

Every foreign company follows this India pricing strategy

India Market Insights
July 29, 2025

Comet's immersive first retail store in Bengaluru

Indian Startups & BusinessMarketing & Brand Strategy
July 28, 2025

TCS layoffs are different this time

AI Industry & TrendsIndian Startups & Business
July 25, 2025

What went wrong with Zerodha?

Indian Startups & BusinessMarketing & Brand Strategy
July 22, 2025

I got early access to Perplexity's new Comet browser

AI Tools & WorkflowsProduct & UX Analysis
July 21, 2025

Airtel-Perplexity is done. Is a Jio-OpenAI deal likely?

AI Industry & TrendsIndian Startups & Business
July 17, 2025

Will Perplexity finally win over India with the Airtel deal?

AI Industry & TrendsIndia Market Insights
July 15, 2025

Meesho chose its customer, then chose its constraints

Indian Startups & Business
July 9, 2025

Elevation Capital thesis: The State of AI in 2025

AI Industry & Trends
June 30, 2025

The business model of content creation as we know it is dying

AI Industry & TrendsMarketing & Brand Strategy
June 26, 2025

Chrome with a brain: Dia feels like the browser we were waiting for

AI Tools & WorkflowsProduct & UX Analysis
June 16, 2025

Snabbit’s blitzscale is hard to ignore

Indian Startups & Business
June 3, 2025

A glimpse into BCCI's extraordinary growth and scale

Indian Startups & Business
June 2, 2025

Striking themes from Mary Meeker's AI trends reports

AI Industry & Trends
May 28, 2025

Elevation Capital thesis: AI x Financial Services

AI Industry & TrendsIndia Market Insights
May 22, 2025

Taking Zerodha's Kite MCP for a spin

AI Tools & WorkflowsIndian Startups & Business
May 21, 2025

Indian IT return cash. US big tech returns breakthroughs.

Indian Startups & BusinessIndia Market Insights
May 19, 2025

Who is building the TBPN for India?

Indian Startups & BusinessMarketing & Brand Strategy
May 8, 2025

Y Combinator's new startup ideas for 2025

Indian Startups & BusinessAI Industry & Trends
May 6, 2025

Why ChatGPT won't kill Google search

AI Industry & Trends
April 29, 2025

Kunal Shah's post-AI predictions are coming true

AI Industry & Trends
April 28, 2025

India's looming mass unemployment crisis from AI

AI Industry & TrendsIndia Market Insights
April 2, 2025

Where should you spend your $20 on AI?

AI Tools & Workflows
April 1, 2025

Podcast highlights: Indian Premier League Cricket by Acquired

Indian Startups & Business
March 28, 2025

Demo of NotebookLM's interactive mindmaps feature

AI Tools & Workflows
March 24, 2025

Podcast summary: Nikhil Kamath x Aravind Srinivas

AI Industry & TrendsIndia Market Insights
March 12, 2025

Elevation's framework for making great pitch decks

Indian Startups & Business
February 26, 2025

It is SO over* for software engineers

AI Tools & Workflows
February 24, 2025

I made a website to help you 'Know Your Zeros'

India Market Insights
February 21, 2025

Common thread in IVAR's 'India in one tweet' slide

India Market Insights
February 6, 2025

Elevation Capital's Enterprise AI Thesis

AI Industry & Trends
January 17, 2025

Xiaohongshu is not your typical Chinese social media app

Marketing & Brand Strategy