Writing

Decathlon Sold the Costume. Run Clubs Built the Stage.

January 12, 2026
India Market InsightsMarketing & Brand Strategy

Moving on from Elevation Capital

January 5, 2026
Indian Startups & Business

Rapido accidentally created a premium tier

December 30, 2025
Indian Startups & BusinessProduct & UX Analysis

Claude Code now controls my browser

December 29, 2025
AI Tools & Workflows

ChatGPT is attempting something that's never worked

December 24, 2025
AI Industry & Trends

Can you tell which app is which?

December 19, 2025
Indian Startups & BusinessProduct & UX Analysis

I'm a marketing person. I don't write code.

December 18, 2025
AI Tools & WorkflowsMarketing & Brand Strategy

1,000 interviews, 24 marketing AI use cases

December 15, 2025
AI Tools & WorkflowsMarketing & Brand Strategy

A special day as Meesho goes public

December 10, 2025
Indian Startups & BusinessIndia Market Insights

New Elevation thesis: Consumer AI x India

December 4, 2025
AI Industry & TrendsIndia Market Insights

If you're a marketer in 2025, try this

December 2, 2025
AI Tools & WorkflowsMarketing & Brand Strategy

The podcast that's breaking the internet

November 30, 2025
AI Industry & Trends

Podcast to Presentation in Five Minutes

November 27, 2025
AI Tools & Workflows

AR Rahman and India's Shrinking Attention Span

November 25, 2025
India Market Insights

Bernstein's Deep Dive on Quick Commerce

November 19, 2025
Indian Startups & BusinessIndia Market Insights

Eight Timeless Principles for Brand Building

November 17, 2025
Marketing & Brand Strategy

Fifty Days on Four Apps Every Year

November 13, 2025
India Market Insights

Zerodha Became an Unlikely Media Powerhouse

November 4, 2025
Indian Startups & BusinessMarketing & Brand Strategy

India's Superapps Between US and China

October 29, 2025
India Market InsightsProduct & UX Analysis

How Uber and Rapido Met in the Middle

October 8, 2025
Indian Startups & BusinessIndia Market Insights

The Science Behind Half-Star Ratings

October 6, 2025
Product & UX Analysis

Can Zoho's Arattai Replace WhatsApp?

September 30, 2025
Indian Startups & BusinessProduct & UX Analysis

Jensen Huang's $5 trillion AI infrastructure equation

September 29, 2025
AI Industry & Trends

The real AI product marketing playbook in India

September 24, 2025
Marketing & Brand StrategyIndia Market Insights

Why ChatGPT's India billboards have no CTA

September 22, 2025
Marketing & Brand StrategyAI Industry & Trends

Taking a founder back to where it all began

September 17, 2025
Indian Startups & Business

Urban Company IPO and institution building mindset

September 17, 2025
Indian Startups & Business

Why Infosys returns cash instead of betting on AI

September 15, 2025
Indian Startups & BusinessAI Industry & Trends

Where is consumer AI headed in India?

September 11, 2025
AI Industry & TrendsIndia Market Insights

Why Spotify beats YouTube Music in India

September 5, 2025
Product & UX AnalysisIndia Market Insights

Seven principles to become AI-native today

August 22, 2025
AI Tools & Workflows

India's pricing strategy every foreign company follows

August 21, 2025
India Market Insights

I am struck by how Comet has transformed its first retail space in

July 29, 2025
Indian Startups & BusinessMarketing & Brand Strategy

Tata Consultancy Services (TCS) laid off 12,000 employees. Every hot

July 28, 2025
AI Industry & TrendsIndian Startups & Business

What went wrong with Zerodha? Yesterday, Nithin Kamath posed an

July 25, 2025
Indian Startups & BusinessMarketing & Brand Strategy

I got early access to Perplexity's new Comet browser. After 48 hours

July 22, 2025
AI Tools & WorkflowsProduct & UX Analysis

airtel-Perplexity fallout: Because Mukesh Ambani has indirect

July 21, 2025
AI Industry & TrendsIndian Startups & Business

Will Perplexity and Aravind Srinivas finally win over India with the

July 17, 2025
AI Industry & TrendsIndia Market Insights

By every rule of e-commerce, Meesho should be dead. Yet the've been

July 15, 2025
Indian Startups & Business

๐Ÿšจ New from Elevation Capital: The State of AI in 2025! Over the past

July 9, 2025
AI Industry & Trends

The business model of content creation as we know it is dying

June 30, 2025
AI Industry & TrendsMarketing & Brand Strategy

There's finally a browser that I feel is worth paying for. And that's

June 26, 2025
AI Tools & WorkflowsProduct & UX Analysis

Last week I was in Mumbai and I must speak about Snabbit. Sometimes

June 16, 2025
Indian Startups & Business

This is all it takes now to create a broadcast-grade ad with AI

June 12, 2025
AI Tools & WorkflowsMarketing & Brand Strategy

RCB may or may not win the IPL tonight on their 18th attempt

June 3, 2025
Indian Startups & Business

The 'Queen of the Internet', Mary Meeker, published her first Trends

June 2, 2025
AI Industry & Trends

๐Ÿšจ New 'mini' Elevation Capital thesis: AI x Financial Services A

May 28, 2025
AI Industry & TrendsIndia Market Insights

Zerodha launched its Kite MCP server yesterday and I took it for a

May 22, 2025
AI Tools & WorkflowsIndian Startups & Business

India's IT giants are partly responsible for why we don't have more

May 21, 2025
Indian Startups & BusinessIndia Market Insights

Who is Building the TBPN for India?

May 19, 2025
Indian Startups & BusinessMarketing & Brand Strategy

Y Combinator's New Startup Ideas for 2025

May 8, 2025
Indian Startups & BusinessAI Industry & Trends

Why ChatGPT Won't Kill Google Search

May 6, 2025
AI Industry & Trends

Kunal Shah's Post-AI Predictions Coming True

April 29, 2025
AI Industry & Trends

India's Looming Mass Unemployment Crisis from AI

April 28, 2025
AI Industry & TrendsIndia Market Insights

Where Should You Spend Your $20 on AI?

April 2, 2025
AI Tools & Workflows

The Acquired Podcast on IPL Gave Me Goosebumps

April 1, 2025
Indian Startups & Business

NotebookLM's Mindmaps and Shipping Fast

March 28, 2025
AI Tools & Workflows

Nikhil Kamath and Aravind Srinivas on AI's Future

March 24, 2025
AI Industry & TrendsIndia Market Insights

Download Our Pitch Deck Framework PDF

March 12, 2025
Indian Startups & Business

Weekend Coding Adventure and Why Ideas Matter

February 26, 2025
AI Tools & Workflows

Know Your Zeros: Rupees in Millions Explained

February 24, 2025
India Market Insights

Indus Valley Reports: Caste as India's Thread

February 21, 2025
India Market Insights

Elevation Capital's Enterprise AI Thesis

February 6, 2025
AI Industry & Trends

Starting a Newsletter: Xiaohongshu Deep Dive

January 17, 2025
Marketing & Brand Strategy