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Marketing & Brand Strategy

Giving away my LinkedIn writing playbook

Originally posted on LinkedIn ↗

I am giving away my LinkedIn writing playbook (8 sections) + a ready-to-use Claude skill! It’s built from analyzing a year of my posts that have generated four million impressions.

I studied them to understand what works, what fails, and how to rescue posts that might underperform.

I turned the full analysis into a comprehensive writing system that covers:

  • A 2x2 content performance matrix
  • Six viral triggers
  • Seven underperformance traps
  • Category win rates
  • Content type performance rankings
  • The curation paradox
  • Writing style patterns
  • Golden rules I now check every post against

I also packaged it as a skill for Claude and Claude Code that you can use to instantly review and apply my winning patterns to your drafts.

Check it out here - https://writingplaybook.whyvanamali.com/